All successful YouTubers who are able to attract views and clicks have one thing in common: they know how to make their audience binge-watch their content. For that, they employ different kinds of strategies, one of which includes YouTube end screens effective utilization. With it, they boost clicks, views, and make their channel grow unprecedently in a highly competitive, crowded, and ever-evolving landscape of YouTube.

So, are you in need of a YouTube end card for promoting your channel and video within it? Do you want your viewers not to leave your channel and remain there without making an attempt to watch someone else’s content? Then, you must know the art of benefiting from the YouTube ending screen.

Want to know about that? Why are we here? Yes, in this blog, UnityFilms, a professional YouTube management agency with years of experience, will guide you through YouTube end screens, why they are important, and how to make a YouTube end screen template.

So, let’s start!

First, What is YouTube End Card?

YouTube’s end card feature, also known as YouTube’s end screen or end slate, is provided by YouTube to engage, retain, and link to relatable content. As the name suggests, this end screen appears at the last few moments when the video is about to end. Usually lasting 5 to 20 seconds, it serves as a powerful call to action, driving certain actions within users, making them stay on the channel longer, and driving audience interaction.

Importance of YouTube End Cards

Here are several benefits that YouTube end cards give to the creators and users alike;

Boost Clicks

YouTube end cards work wonders in boosting the number of clicks the video and the overall channel are getting. When the video is completed, the natural inclination of the viewers is to watch another such video (relatable content) or move to the content that is worth watching; they sometimes do quit the platform, too. However, end screens are the call-to-actions that inform users of the related content available on the channel and that must be clicked. It also inspires certain actions, like subscription to the channel. This way, the end cards on YouTube boost clicks considerably and ultimately increase views. After all, it is with the click that views come in.

Traffic Diversification

The content creators can use end cards to take their YouTube traffic to other platforms, be it social media platforms or websites on search engines. The external links from YouTube will diversify and expand the source of traffic, enabling you to earn significant sales revenue if you have an e-commerce business or a commission from the sale of affiliate products. In one way or another, YouTube cards expand your audience by creating brand awareness and spreading your promotional voice to more and more people. The more is the recall of your brand’s name, logo, and message, more will be the value of your brand will have in your viewers’ heads.

Increased Subscribers

YouTube end cards increase the subscriber count by showing viewers the value of the channel. This is particularly the case when these cards are strategically placed at the right time and in the right places. This way, they boost the visibility and help you convert the interested viewers into loyal ones, more particularly if they are placed on high-converting and best-performing videos. What’s more? Audience targeting! Yes, that’s the specificity of YouTube end cards. You can cater to them according to your targeted audience’s behavioral dynamics and needs, and get them into what you want.

Best Practices for YouTube End Screen Templates

Explore the key advantages that effective YouTube end screen templates bring to both creators and their audiences.

Keep YouTube Outro Template Clear and Organized

There is always some kind of beauty and attractiveness in simplicity, and this is becoming the case in today’s highly complex world. Remember, the cluttered and overstuffed end screen will distract the viewer’s focus from your main targeted point and ultimately dilute the effectiveness of the call to action. However, the primary focus area will stand out clearly with a clean layout, and the viewers who usually spend a few seconds on the outro will get the message at the right spot. Much better would be to use grid-based layouts and leave enough space between the clickable elements to avoid confusion and distraction.

Add Persuasive Call-to-Action

Most of the time, you need to give your viewers a little nudge in the form of a call to action to make them take a desired action, like watching the next video, subscribing to your channel, giving their opinions in the comment section, or going to the landing page to check out the product. A compelling call-to-action not just engages the audience but also gives them direction. When you use these CTAs in combination with on-screen graphics or voice-overs, they become even more effective in enforcing a desired action.

Highlight the Best Content

If you highlight the best content available on your channel on the YouTube cards, it will increase the likelihood of binge-watching the content. This will improve your channel metrics and session times. YouTube recommends videos with good session times to viewers, driving more engagement, watch time, and retention rate.

Align Your End Screen Design with Brand Theme

Consistent branding and themes play a key role in putting your channel into the audience’s subconscious mind. How? It is by way of reinforcing the channel identity again and again. So, make sure that you use brand-specific colors, fonts, and styles in your end card, and improve the viewing experience. The visible appearance of cohesiveness and consistency in your brand will allow you to make your brand more recognizable among your audience.

Also Read: How to Increase YouTube CTR and Get More Views in 2025?

Final Thoughts

Indeed, YouTube end cards are of paramount importance in terms of giving you quality results and increased channel growth. The professionals at UnityFilms ensure that your YouTube ending screen looks captivating, compelling, and action-oriented. To this endeavor, we make use of psycological hacks, and best marketing strategies. So, if you want to increase the number of clicks, views, and subcribers count on your channel,

Contact us now for comprehensive YouTube channel management, that include the designing of end cards, too.