To all those who have started a YouTube channel or are thinking about starting one, this blog is for you. It is an important reminder to tell you all that it’s not just the video production that matters, but the other factors, like an optimized description for a YouTube video, are of considerable value. Most content creators choose to overlook it, considering it something that a viewer is not concerned with.

However, it is not the case at all. The description box, which you consider small or unimportant, plays an undeniable role in putting your channel in higher ranks. How? You know that description is one of the first things that YouTube algorithms look to comprehend the topic of your video and to make an overall judgment about your channel.

Not just that, new viewers often read the description before deciding whether to subscribe to your channel or leave without making a definite judgment. When written correctly, a strong description can do wonders in increasing your visibility, clicks, and subscribers.

So, you should not wait to scroll down and make yourself aware of the ways guiding you on how to write a well-optimized description for YouTube video. So, let’s get started!

Best YouTube Description for YouTube Channel

Give a Clear Message

First thing, your YouTube description must have a clear, understandable message. For that, one part of it must be short. It must be written using a direct and active tone so that it becomes easier for people to know what your channel is all about. In other words, that means your YouTube description text does not need to exhibit an element of verbosity. Plus, the sentences must be short and written preferably in active voice. Here is how you can ensure that;

• Make a general YouTube description template that satisfies all the criteria of the best description for a YouTube channel. 
• Be specific and tell viewers clearly what they will get. Now, that can vary from video to video, so tailor it accordingly. 
• Hiring professionals from UnityFilms for YouTube description copy is another option in your hands.

Use SEO-Friendly Keywords

Keywords are the generalized words that are extracted by analyzing the behavioral pattern of the audience searching for the relevant query on YouTube using the search bar. Algorithms detect that pattern and give a database set of important keywords that can be utilized in the content for gaining heightened visibility and discoverability, all by making the algorithmic systems happy.

So, if you want to make your channel appear in the search results of your targeted audience, don’t forget to use those keywords in your YouTube description text that are competitive by numbers. Don’t have a keyword research tool like Semrush or Ahrefs? Well, you can conduct keyword research manually by analyzing a competitor’s description for a YouTube video or by looking into the general typing behavior of users. Though workable, this strategy is subjective and prone to human error and bias.

That is why it is best to use tools or hire UnityFilms professionals for yourself for an objective keyword analysis and their strategic placement in the YouTube description.

Share Information About Yourself

People are mostly more interested in things that are hidden, like the one sitting behind the camera, giving them amazing content. So, it is always a good idea to discuss a bit about yourself (not too much). You can tell your users why you made this video and how they will find it relatable and personal. Believe it or not, the attractive description for a YouTube channel is the one that is able to develop some kind of connection with the viewers, inspiring them indirectly to subscribe to a channel (if they haven’t yet done so).

Add Tags

Tags are keywords. But unlike the keywords added in your content, they stand alone. In the words of YouTube Help, content creators can add tags to the metadata of their video; however, their role in increasing the discoverability of the video is next to minimal. It’s still a good idea to incorporate them into the description; adding them doesn’t take much time. The trick to writing good tags, which will help your channel get a higher rank, is to make them SEO-friendly and less wordy or lengthy.

Give Persuasive Call-to-Actions

Your description must end at a point that leaves the viewer with a lasting impression, not just an impression, but an actionable impression. Here, you can ask them anything: to subscribe to your channel, to watch the next related video available on your channel, to click an affiliate link and buy a product, or to follow you on other social media platforms. If a call-to-action is catchy and persuasive, people will do everything you say voluntarily. Otherwise, they will watch your channel without doing anything.

Use Links in the Description

In the YouTube description section, it’s always a good idea to add a link to your website, social media accounts, and email contacts. It will help you direct your YouTube traffic to other platforms, interlinking and diversifying the audience. However, remember, don’t overstuff or bombard the description box with links. That will give a confused and messy outlook to the overall section, doing more harm than good. In addition, the links added must be helpful, leading your viewers to a place where they can find valuable information about you or your channel. In case of a business channel, you can add a link to a place where people can ask their business inquiries.

Also Read: How to Find Trending Topics on YouTube and Go Viral Instantly

Final Thoughts

Indeed, the YouTube description plays a very important role in giving an unprecedented boost to your YouTube channel, placing it on higher ranks where an increasing number of viewers will be present. UnityFilms, as a comprehensive YouTube service provider, not only focuses on crafting highly captivating scripts, video editing, and thumbnails, but also lays stress on the creation of descriptions that catch the audience. 

So, contact us now for optimization of your descriptions, thumbnails, titles, and overall channel.