The world of video content creation is getting wider and diverse day by day. YouTube, as a dominating video-based platform, is expanding all to give content creators multiple opportunities for monetization. YouTube shorts are one of them. The feature of publishing shorts on YouTube emerged in 2020 when the TikTok shorts videos started making rounds, attracting huge audience interest, engagement, and attention. At that time, the avenues for monetization were restricted, but in 2023, came what everyone was looking for: a chance to earn money through the creation of YouTube shorts.
But, with it, also came the flood of queries. How to explode one’s YouTube earnings with YouTube shorts monetization? Is it a lucrative platform to earn money? What are YouTube shorts’ monetization requirements? How much does YouTube Shorts pay? And, what is YouTube shorts CPM?
If you are here at our blog with the same questions in mind, you are at the right site. In this blog, UnityFilms will discuss YouTube shorts and the potential ways of making money here comprehensively. So, if you are interested in exploring that in detail, scroll down!
First, What are YouTube Shorts?
YouTube shorts are videos up to three minutes long, made in vertical format with a multi-segment camera to attract mobile viewers. This differential style of making videos for YouTube was launched in 2020 for a new kind of audience that wanted to rely upon smartphones and the short camera in the YouTube app to create videos.
YouTube Shorts Monetization Requirements
Earning with YouTube shorts is condition-based, depending on multiple factors. Initially, the monetization was dependent on the 100 million dollar YouTube short fund, the impetus behind which was to make people adopt a new video format on the platform. The YouTube short fund was inclined to serve its purpose for a brief time, only to get replaced afterwards with a long-term plan of YouTube monetization.
And, it fulfilled that long-term plan in 2023. The change in the YouTube partner program highlighted the requirements to get the channel monetized through YouTube Shorts. Here’s how to do it;
- To get YouTube shorts monetization, it is mandatory to join the YouTube Partner Program.
- The creators need to get 1000 subscribers, 10,000 shorts views in the last 90 days, or 4000 watch hours in the long-form content in the past 12 months.
How to Monetize YouTube Shorts?
YouTube allows creators to monetize their content through a revenue-sharing system that includes;
Ad Sales
One can earn revenue from YouTube shorts by displaying ads from companies in the ad space between the videos on the shorts feed. They are skippable and can be in the form of static images or motion-filled video.
Revenue Pooling
According to the YouTube Help, “YouTube will pay 45% of the net revenue from YouTube Premium that is allocated to monetizing creators for Shorts. A portion of YouTube Premium revenues is allocated to help cover music licensing costs. Payments to each creator are based on their share of subscription Shorts views within each country.”
Fan Funding Access
Creators can sell products on YouTube through fan funding access. It gives YouTube access to many other features like Paid channel memberships, Super Chats, Super Stickers, and Super Thanks. To get yourself enrolled in the program, you must satisfy two options;
| Criteria | Option 1 | Option 2 |
|---|---|---|
| Minimum Subscribers | 500 subscribers | 500 subscribers |
| Posting Requirement | Three public posts in the previous 90 days | Three public posts in the last 12 months on long-form content + Three public posts in the previous 90 days |
| View Requirement | Three million valid public Shorts views in the past 90 days | — |
Brand Sponsorships
If you are a viral short creator who is able to attract a significant number of views, brands will naturally start to flock around you. You can capitalize on your increased popularity and the attention viewers are directing at your short-form videos. And, guess what? Brand sponsorships serve as a golden opportunity for you in this regard. Under it, you will have to advocate for their product by persuading viewers to try it, too.
Now, the product could be anything: electronic items, garments, beauty products, etc. According to the Yaguara statistics, 26% of marketers now believe that shorts are more effective in terms of getting the attention of their potential customers than long-form content because of the high-engagement level of this type of video format.
How Much YouTube Pays for Shorts?
To know the earning potential of YouTube shorts, one must first ask: how much YouTube shorts pay for 1000 views? It is estimated that the money-making potential of YouTube shorts varies between $0.01 and $0.06 per 1000 views (a YouTube CPM).
YouTube CPM stands for cost-per-mile or cost per thousand views. It is the amount of money that a YouTube short creator earns for every 1000 views. It is the key performance indicator (KPI) that highlights the revenue potential of YouTube shorts for the creators. Using these metrics, YouTube shorts creators can boost their earning potential by making content that is able to garner attention, high engagement, and retention.
When compared with long-form video content, the amount is far lower. But when set side by side with the number of views, the shorts get more views than long-form content (more and quicker views). YouTube algorithms disseminate shorts faster.
Best Practices for Exploding Earnings Through YouTube Shorts
- Optimize your YouTube shorts through SEO-friendly titles, descriptions, and tags.
- Content must be of high quality with various effects, transitions, and creative resizing, trimming, and cutting.
- Share and cross-promote your YouTube shorts on other platforms, including Facebook, Instagram, etc. It will further amplify the hype of your shorts and also attract traffic from diversified sources.
- Collaborate with popular internet personalities and influencers. This way you will be able to attract their subscribers to your channel.
- Keep your strategies aligned with the latest trends. Check what your competitors are doing. Is there any latest challenge that is increasingly followed? If you find anything worthy, include that in your content.
Final Thoughts
Want exponential reach with a high interaction rate over your videos? Jump into the world of YouTube shorts. With ease of production, exploration, and discoverability, content creators can reap huge benefits by capitalizing on the potential of YouTube shorts. If you need assistance, UnityFilms is your best bet. With years of experience and as a top-notch YouTube management agency in the market, we specialize in every task related to YouTube and video production.
So, wait not! Just uplift your presence in the world of YouTube by taking the services of UnityFilms professionals. Contact us now for personalized consultation.
