Have you ever wondered how these top YouTubers do everything so right? Their views, likes , and subscribers are expanding continuously. Probably, they know the secret trick. But what is that? To your knowledge, it’s not magic at all; there is a method to their success and that starts with YouTube competitor analysis. Yes, you heard it right. Maybe your secret trick for YouTube channel’s growth is to take a peek at what your competitors are doing. Sounds interesting, right? Okay, now we know the trick so let’s get into how the YouTube competitor analysis can help you in your content strategy and your channel’s growth.
Why YouTube Competitor Analysis is Important
Let me be honest with you. Trust me, YouTube is a massive platform with unparalleled potential. However, we must also not forget that you will find there so many creators to compete with. But there is a good side to it too. Having competitors offers you great insights as by analyzing your competitors you can get an idea of what works and what does not work, making your sailing smoother.
Just imagine, you have a YouTube channel on tech niche. You do tech reviews there. You post content all the time but it is not going the way you want it to. In the meantime, another tech channel is having great growth. Frustrating, right? This is where your YouTube competitor analysis comes in and saves your channel.
We discussed below the top benefits of YouTube competitor analysis:
You Always Stay a Step Ahead
Have you ever seen a viral video and thought to yourself “Why didn’t I think of that first?” Well, you probably missed the early signs. When you do a YouTube competitor analysis, you will see emerging trends that your competitors are focusing on. In any case, staying in touch with your competitors gives you a competitive edge, when it comes to new format, topic, or content style.
You Identify Content Gaps
To put it simply, none of your competitors are perfect. You must take it as a good thing. If you use YouTube competitor analysis tools like TubeBuddy or vidIQ, you could find video content gaps that other people didn’t tap into.
Suppose, your competition is posting video tutorials, but your competitors have not tackled the latest release of the software. Here, you got the edge. If you can close that gap, that’s an opportunity to bring in the audience you didn’t get.
Learn from Your Competitors Experiences
The best way to see what works on YouTube is to just look at what works for others. One example of YouTube competitor analysis is that you can simply look at which video on the competitor’s channel has the most views, likes, and the comments. Are they making 10-minute explainer videos or shorter ones? How catchy their thumbnails are? Or perhaps, their frequent uploading is giving them a plus point.
On the flip side, you can also see what’s not working for them. Maybe it was something they tried, like a video series that didn’t work, or maybe their most relevant video got very few comments. Spare yourself of such troubles by learning in advance from your competitors successes and failures.
Improve Your Content SEO
You must have heard the saying: “Content is the King.” If that is so, SEO is the queen of YouTube. And without a queen, the king will always be lonely. Competitor analysis is where your SEO can be elevated. Your content visibility can be improved by studying what keywords your competitors are ranking for. It will help you optimize your tags, titles, and descriptions.
For instance, when your competitor’s video “Best Gaming Laptop 2024” is doing well in traffic, it is almost the perfect time to post a “Top 5 Gaming Laptops 2024” video using the same tags. When you want to compare and optimize your SEO easily, this is where free YouTube competitor analysis tools like VidIQ come to the rescue.
Know Your Competitor’s Audience Likes
Always remember, your competitor’s audience is your potential audience. So, by analyzing the video comments, likes and dislikes of your competitors you can get an idea of what viewers want (or don’t want) directly. Not only that, it can also assist you in fine-tuning your content to the expectations of your targeted demographic.
When you see viewers are always asking for deeper product reviews, you can then adapt your content strategy to offer them what they want. It may look like a simple step, but it’s powerful.
How To Start YouTube Competitor Analysis
You must be wondering, “Well, all this talk about focusing on YouTube competitor analysis sounds great, but how do I do this?” Don’t worry because implementation of it is easier than you think. There are plenty of YouTube competitor analysis tools that can save you tons of time.
TubeBuddy and VidIQ
Both of these tools give you amazing insight into your competitor’s keywords, tags, video optimization, and overall performance.
Social Blade
Are you interested in tracking your competitor’s channel growth in real time? With Social Blade, you can get subscribers count, views, and rankings.
Free YouTube Competitor Analysis
No need to worry if your budget is a bit tight because there are tools like VidIQ and TubeBuddy which have free versions offering you all kinds of valuable data to get you started.
Even if you are satisfied with such tools, your manual hands are always there. Isn’t it?
Conclusion: Always Stay One Step Ahead
You must know that when we talk about YouTube competitors analysis, it is not at all about copying someone else’s strategy. Instead, it is more about learning from others’ mistakes, adapting yourself accordingly, and then staying ahead in the game. Believe it, with the right tools and insights, you will start to unlock the growth opportunities you didn’t even know you had. And who knows? Maybe you will end up becoming the competitor that everyone else is studying. So, study your competition, go out there, and watch your channel soar.
If you are passionate about learning from others, then you have come to the right place. Unityfilms is going to provide you with a simple, powerful, and a comprehensive plan to analyze, optimize, and grow your YouTube channel. Feel free to contact us. We even offer courses that can make you an expert on YouTube.
