Have you ever ceased scrolling your YouTube feed just to check the video with a catchy title? I think you must have because this thing happens to almost everyone. We all sometimes click on a video to watch because its title highlights that there is something valuable in the video. At the end of the day, no one is simply reading a string of words; they are interested in knowing what the title promises to deliver. Trust me, if you have a good YouTube title, people will watch your video, and if not, they won’t. 

In this blog, we will discuss all about making YouTube video titles captivating. So, wait not. Just scroll down to discover!

Why Do YouTube Titles Matter?

YouTube titles matter because they are the first thing people see before they even hit play. They not only help you decide whether someone will watch your video but also greatly affect how the YouTube algorithm categorizes and ranks your video. As for the viewers, a good title grabs attention and sparks curiosity. While for algorithms, SEO-friendly and relevant keywords increase the visibility of your content. Indeed, with millions of videos uploaded daily, success comes from understanding how to create the best YouTube title.

Types of YouTube Ads

Ways to Make Video Title Captivating

Use Words That Your Viewers Understand

You must add words and phrases that your audience is familiar with, so they feel relatable. For that, look at how competitors in your niche are communicating with the viewers. For example, Doggo or furry partner may be the term that pet lovers might respond to. Tapping into the language of your YouTube community means you are entering into a conversational relationship with your viewers right away. 

Optimize the Video Titles

SEO-friendly YouTube titles have the potential to make your video go viral. When researching keywords relevant to your niche, look for keywords that have high search volume but low competition. It makes your video more visible in search results. Using tools like Ahrefs will make this job easier for you.

Make Title Concise 

YouTube video titles can be up to 100 characters. But if you keep your text between 60 to 70 characters, you are in the sweet spot. Having a concise yet good title for YouTube videos will serve well in capturing your audience.

Avoid Clickbait

Remain genuine because sensational headlines may lead to a few clicks in the first place, but they can hurt your channel’s reputation. So, focus on accuracy and curiosity.

Add Numbers to Boost Interest

Numbers get people excited. They represent facts and clarity. People are attracted to titles like “10 ways to improve your channel’s SEO” or “5 tips for writing the perfect YouTube titles.” Such titles give viewers something useful and actionable. Indeed, putting numbers in your YouTube titles is a very cool way to add structure and intrigue.

Use Emotional Triggers

Clicks are powered by emotion. Use words that are mysterious, frightening, arousing, or exciting. Here are examples:

• Curiosity: “Following these 5 Best SEO strategies did wonders for me.”
• Fear: “5 mistakes that can ruin your YouTube career.”
• Desire: “The ultimate guide to build wealth through YouTube.”

Make Title Engaging

An actionable YouTube title may encourage your viewer to watch YouTube videos. Learn, discover, watch, or find out are words that give a feeling of urgency and motivation. Believe it or not, through the use of action-oriented and engaging words, you can create an environment in which the audience immediately feels the need to watch, know, fix, or get. 

Align Your Thumbnail with Title

Your YouTube video title’s thumbnail should support the message in the title. Viewers will click more on those videos where the title and the thumbnail perfectly align with each other. Not only do they both work hand in hand but it is also equally important to make them both appealing and cohesive. This synergy guarantees your videos don’t get lost in the crowd of other videos, all thanks to the captivating titles. 

Use Hashtags

It is best to use relevant hashtags to make your video more discoverable among the relevant audience. Your video must show up on the hashtag page so that people who are already interested in similar topics can see it once you use the hashtag. You must add relevant keywords in your YouTube hashtag to make them SEO-friendly. It will boost the reach of your video considerably. 

Test and Refine Your Title

Last but not least, the best thing you can do to master your YouTube titles is through trial and error. Track which titles are doing best and which are not. There are also A/B tests that you can run with different titles to see what will entice the most clicks. With time and analysis, you can figure out what actually resonates with your audience. Many creators are using YouTube’s analytics tools to monitor the performance of their video titles and to make changes to them for future content.

Final Thoughts 

I believe that creating the perfect YouTube video title is both art and science. As a rule, the best title for a YouTube video is intriguing, it speaks for the content directly, and it is easy to search. Right kind of title will indeed play a great role in attracting viewers and growing your channel and UnityFilms knows this art really well. 

So, if you want to make your titles SEO-friendly, action-oriented and engaging, contact UnityFilms now.