Hello to all the YouTube creators who eat their hearts out in an attempt to increase their channel interaction. To be honest, the YouTube platform is nothing less than a zero-sum chessboard on which each content creator struggles each day to surpass their competitors. Still, the success achieved is never consistent. The volatile and highly uncertain waters of YouTube affect and disturb everyone, specifically those who are newcomers. 

Now, amid all this, the question arises: “What strategies can help you remain on the top of YouTube rankings?” There is no one clear-cut answer to this. Why? Because multiple interrelated factors work together to produce a specific outcome on YouTube. So, you can’t neglect anything here. After all, you never know what strategy works best for you. 

In this blog, we will focus on understanding how YouTube cards can help you achieve your goal of becoming the best in the YouTube world. So, what are you waiting for? Just scroll down and get to know the way you can increase interaction, viewer engagement, and content traffic through the effective utilization of YouTube video cards:

First, What are Cards on YouTube?

First, what are YouTube video cards? They are info cards that pop up anytime during your video to direct the viewer toward other valuable content. They are embedded in the YouTube video to increase viewer interaction. Here’s how they attempt to improve the interaction pattern:

• Direct the viewer toward another valuable video on the channel.
• Ask the viewer to subscribe to your channel.
• Make the viewer visit a website and explore further about a brand.
• Help extract information from viewers by making them fill out a poll.

Indeed, YouTube video cards are a great way of increasing the authoritativeness and engagement of your channel. How so? YouTube allows you to place five video cards per video. Now, the probability of getting a favorable outcome depends upon the strategic placement of the video card so that it does not disturb the overall flow of your video and also prompts your user to take a particular desired action. Remember, the trick to this is the customized placement of teaser text or a call-to-action. 

Process of Adding YouTube Cards to Video

Adding a YouTube card to your video is a simple process. Let’s divide the process of adding YouTube cards to a video into two parts:

Types of YouTube Video Cards

YouTube offers its users five card types, each with a specific purpose and unique style. Let’s talk about each one in detail so that you know when to pick which one:

Playlists Cards

It shows the viewers watching your video a related video from your channel. Usually, these cards come at the end of the video to encourage viewers to remain on the platform longer by binge-watching in a row.

Channel Card

Channel cards direct the viewers to external channels or websites. This is done for cross-promotion, collaborations, and the introduction of related content on YouTube. 

Poll Cards

Under this type of YouTube video card, viewers are asked to give answers to questions and vote for their best choice on a particular topic.

Link Cards

Link cards are added to the YouTube video to take the YouTube traffic outside YouTube to social media profiles, relevant blog posts, and websites. 

Video Cards

It involves adding another video within your video to make viewers watch related content from your channel or other creators’ channels.

Benefits of Adding YouTube Cards

YouTube video cards can be your channel’s secret recipe to success. The condition is that they must be used strategically. Here are some benefits that you can acquire by effectively using YouTube video cards:

• You can boost your channel’s watch time and retention rate by making viewers watch related content available on your channel.
• You can drive traffic to your social media, blog posts, and website store by making visitors take particular actions on the landing page. This is best for those who want to promote their product or services on YouTube and drive good conversions out of that traffic. 
• You can increase viewer interaction by making them associate with your content directly through polls and other interactive elements. 

UnityFilms Best Tips to Effectively Use YouTube Cards

Believe it or not, simply adding cards is not going to work in your favor. You need more than that. And you know what? What really matters is the strategic and correct usage of YouTube video cards. Follow the below-given best practices to get the best tips on effectively using YouTube cards:

Choose the Relevant Card

Each card has its own benefit and usage. Not every card works best in every situation. For that reason, relevant and correct usage of YouTube cards is needed for a beneficial outcome. For example, if you want to know your audience’s opinion or perspective about a specific topic, polls will work best for you. However, if your desired goal is to make your audience watch other content from your YouTube channel, playlist cards will literally do wonders for you.

Customize Your Cards

You know what your audience likes, and you know the most about the words that can trigger them. Then why not take all control in your hands when it comes to YouTube video cards? Undoubtedly, you will never regret customizing your YouTube video cards according to your audience’s specific needs and desires. What’s more? It is equally important to optimize your tags with SEO-friendly, relevant keywords.

Monitor the Performance

Lastly, monitor the performance of your YouTube cards daily to check what’s working for you and what’s not. Based on the performance metrics, update your content regularly and make adjustments where needed. 

Final Thoughts

Indeed, YouTube video cards do wonders for increasing your channel’s interaction and engagement level. Appreciating their worthiness is important to soar in the world of YouTube. If you are interested in strategically placing YouTube cards within your content but don’t know how to do it, avail yourself of the services of the top-notch YouTube management agency– UnityFilms– in the market. 

We know what strategies to incorporate to increase your channel’s visibility, engagement, and retention rate. And for that, we don’t believe in solely focusing on YouTube video cards. We collectively work on myriads of interdependent factors responsible for increasing the interaction level of your video to make your channel the favorite of the YouTube audience.

Are you interested in taking advantage of UnityFilms’ world-class services? Contact us now to get the best quote!