Today, who hasn’t seen YouTube shorts? These short, engaging videos that seem to pop up everywhere have spell-binded everyone into its magical influence. It is emerging as a transformative phenomenon in the world of YouTube. Currently, YouTube short is a feature that one cannot ignore whether they are browsing their YouTube feed for some information or just out of boredom. If you have no idea what YouTube shorts are or how to create captivating shorts, I can bet that this blog presented by UnityFilms will teach you the art of creating such YouTube shorts that your viewers can’t resist getting hooked.
Let’s dive deep into this blog where you are going to master the art of creating captivating YouTube shorts:
What Are YouTube Shorts?
YouTube shorts are 60 seconds long vertical videos that are created keeping in mind the mobile-friendly viewing. They appear in the best quality on the device that you always have in your hands: the mobile phone.
Let your mind wander a bit and imagine posting some tips, some jokes, or even some historical facts. But the little issue arising here is: you don’t have much content to make a long video. Now what? Under such circumstances, shorts on the YouTube platform are the ideal way to get to your audience without the need to make a lengthy video. Here are some basic requirement that is compulsory for you to take into account while editing shorts on your video editing software:
- Shorts size should be in 9:16 aspect ratio or 1080×1920 pixels
Creating YouTube Shorts: A Comprehensive Guide
This is where we will discuss the real thing! To start making YouTube shorts, you only require a phone, ideas, and a good video editing software or app. After you are done making your video, follow these steps:
Open the YouTube App
Surprising thing here is that YouTube not only allows you to upload shorts, but it also lets you create one. As for post processing, there are many options which comes from
YouTube such as filters, text writing on the video, and music addition. You can use these options in your short.
Use Hashtags
Want to increase the visibility of your YouTube shorts? In this goal, hashtags can be your ideal friend. Do not forget to use tags in your video ( #YouTubeShorts or #Shorts) while uploading. This will direct YouTube to sort out and place your video in the right category of your audience.
Monetize Your YouTube Shorts
What can be better than turning your passion into profit? Now, with the investment of your time in creating and posting YouTube shorts, you can make money with your content. However, this requires certain conditions. For example, to monetize your YouTube shorts for ads and sponsorships, you will need to be in an eligible YouTube shorts fund country. If this prerequisite is met, then fulfillment of these requirements come into play:
- 1000 subscribers
- 10 million shorts views in 90 days
Point to Note: Brand collaborations and affiliate marketing are possible if you are not directly monetising your YouTube shorts through ads.
Some Tips to Upload YouTube Shorts Correctly
Your work does not end with creation of video, it also requires correct uploading to shine like a bright star. Here’s how to make it shine:
- Write a Catchy Title: Keep your title brief, short, and interesting because the audience that mostly watches shorts has very short attention-span. For the easy recognition of your video as short, use the main keyword “YouTube Short” or all other related keywords as hashtags.
- Create an Engaging Thumbnail: YouTube shorts start when they start, but the thumbnail is also displayed when the channel appears in search or feed. Though Thumbnail for shorts is automatically created by YouTube. You can make a customized one too. It goes without saying that a good thumbnail can go quite a way into making your video stand out.
- Stay Consistent: If you really want to gain more audience with YouTube shorts, then you should post more often. Believe it or not, but that’s the secret recipe to succeed in the digital world. So, establish a routine of posting 2-3 videos in a week or one video in a day and set the YouTube wheels in motion for success.
A great words of wisdom by H.Ward just hit my mind: “Success is that which is made up of little things done in a little way.”
How to Tap On the Right Type of Content for YouTube Short
You know the fundamentals of the short but how do you level it up? Here are some tricks to help your content stand out:
- Best thing you can do is to jump onto what’s in trend and hope for your short to go viral. You should also look at trendy audio and viral challenges.
- Your shorts can make or break with music and sound. Better search for popular tracks from YouTube music library and match them perfectly in terms of their speed with the related clip.
- Building a community is key to YouTube success. For that, respond to comments, engage with viewers, and urge your viewers to repost the shorts. Trust me, the more people you engage the more YouTube will circulate your content out to the public.
- Another thing that can help you with content: avoid lengthy introductions. For the first 3 seconds, 75% of the initial judgment has been made. So, don’t waste it. Start with something with which everyone will find himself immediately attracted.
- One more thing, don’t overcomplicate your content. Put it in a way that is easy to understand. Why? Because your audience is repelled by too many effects and mixed messages.
Final Thoughts
One amazing way of reaching out to an audience and ultimately growing your online visibility is by creating YouTube shorts. So, what are you waiting for? Create YouTube shorts that will be seen. And if you find the whole process of YouTube short creation something that is beyond capacity, be the guest of UnityFilms– a top-notch YouTube management agency in the market. Wanna know more? Then let’s start the conversation and contact us now!
Also Read: How to Increase Your YouTube Watch Time to Monetize Your Channel?
