Have you ever scrolled through YouTube, clicked a video and suddenly found yourself enthralled by the eye-catchy description? It gave you a brief tour of video so sensationally that you just were not able to resist clicking the subscribe button. Now, you must be considering the importance of engaging YouTube video description in increasing your channels’s visibility and audience engagement. Imagine doing the same with your YouTube video description.
Wanna keep your viewers tethered to your YouTube video? UnityFilms has brought a blog that will help you in that. Yes, you heard it right. Today, we will guide you about writing perfect descriptions that’s stylish, clear, and a bit magical.
Why Your YouTube Description is Important
Your YouTube video description isn’t insignificant, it is a way of giving your audience a preview of what your video is about, and why they should watch it. It also highlights other important things like the address of your social media profiles, hashtags, and timestamps etc. It would not be wrong to say that your YouTube description text is manipulating YouTube’s algorithm to increase your content’s search visibility and the amount of time people spend on your channel.
With a good description, trust me you will give yourself the best chance to have a successful video, one that will attract viewers and possibly a few new subscribers.
How To Write Perfect YouTube Video Description
Knowing the importance of it in making your channel grow, you must follow these practical hacks to write perfect YouTube video description text:
Start With a Hook: Make it Best
Did you know that the first 100 characters of your YouTube description matters the most? So, make them count! Never forget: “The First Impression is the Last.” For that reason, begin with an eye-catching line, something that makes your reader curious. How can you do it? Simply ask or answer a burning question. Wait, let me give you an example:
“Have you ever wondered how to grow your channel fast? The top secrets to your YouTube success are here with me!”
Make it engaging the way I did… And, another thing, you should include keywords for making it SEO-friendly.
Optimize The Body of Description
After you have attracted your audience, you reel them in with a captivating description. This is where you’ll add content. Try to make it informative, engaging, and natural. Wanna know how? Have a look at YouTube video description template that I crafted:
“Here, in this video, we have broken down the top 5 strategies for uplifting your YouTube channel’s stats. So, if you are wondering why your videos aren’t getting clicks, go for our recommended tips. Whether you are an established channel or just starting, these tips do wonders for everyone.”
Here are some tips to write a perfect body for your YouTube video description:
Describe Your Content Clearly
Remember, this is essentially a trailer for your video. You must tell people what you cover in the video, but not everything. Don’t get deviated from the main topic, keep it clear, and focused.
Add Relevant Keywords
Keywords matter the most. But there should be no keyword over-stuffing. Fit them into the natural flow of your content.
Be Conversational in Tone
Your each and every word should be relatable to your targeted audience. Write as if you are talking to your friend. Keep your readers relaxed by using “You” and “We.”
Add Links or Other Important Resources
Ok, maybe you have a helpful guide or video related to your content and you want to share it with your viewers. Just link it in the description. Do you want to know the benefits of it? It keeps people on your channel for longer, and not to forget, YouTube algorithm also loves that. So, you can freely put links to some similar content, affiliate products, or other sources you mentioned in your video.
Add Clickable Timestamps
Believe it, timestamps are a timesaver for longer videos. They let viewers skip to the sections that interests them the most, ensuring that your viewers remain on the site longer. Don’t know how to create them? You just have to type the timestamp and Youtube will automatically make it a clickable link.
Let me give you an example of timestamps:
0.00- Introduction
1.20- What makes a great YouTube description?
2.00- How to add relevant keywords?
3.30- Adding Engaging Call to Actions
4.30- Common mistakes to avoid
Note: You must following important requirement before adding timestamps:
- One video requires at least 3 timestamps
- One timestamp must be at least of 10 seconds
- Your first timestamp must start with 0.00
Add a Call to Action (CTA)
Do you want people to watch another video from your channel after completing a video? Or do you want them to subscribe to your channel? Maybe to click a link you have given in the description? Whatever the case, just tell them what to do next!
Example:
“Liked this guide? Don’t forget to subscribe for more expert tips every week and check out our playlists on YouTube growth hacks!”
Use Hashtags
Well, hashtags have a big impact! They boost your SEO so never forget to put them at the end of your description. But don’t overstuff your description with too many irrelevant tags. Keep it to 2-3 relevant tags for true optimization.
Example:
#YouTubeGrowth
#MoreSubscribers
#YouTubeTips
Final Thoughts
In the end, I would say that the empty box for your YouTube video description is more than just filling it up. Basically, it is all about creating value and connecting with your audience so your video gets the best chance to suceed. If you do it right, trust me it can do wonders for you.
And you what, professional content writers at UnityFilms know the art of doing things really well. They are adept in crafting unique and SEO-friendly descriptions and even the script for your video. So, feel free to contact us if you want to make your channel thrive like never before.
