Let’s start today’s topic with a crazy fact: Do you know Google published a report in 2018 stressing the value of YouTube for content creators? According to that report, “86% of the viewers say they often use YouTube to learn new things.” What’s more? “It was asserted that more than 7 in 10 viewers turn to YouTube to solve any query popping up in their mind- be it related to their studies, job, or hobby.” You must now be wondering why I am telling you these jaw-dropping facts and how they relate to the main topic of our discussion. I want you to understand the potential of making informative and highly engaging YouTube videos for your career success.

 But what’s the critical thing to consider when producing highly captivating videos? Believe it or not, it’s none other than your “Content.” Trust me, content is a king in the YouTube world, and this king is incompetent without a queen: “The Video Script.” Knowing the importance of scriptwriting in making or breaking your career, the top-notch YouTube management agency “The UnityFilms” has decided to teach you the art of writing highly enticing YouTube video scripts. Whether you are a beginner or an old hand in the scriptwriting game, scroll down to get your hands into a treasure trove, providing you with information capable of making you an adept scriptwriter:

Step-by-Step Guide for Writing  Engaging YouTube Video Script

 Find a Strong Topic

Your YouTube script is a big deal, but what’s even more helpful in capturing the right kind of audience is your “Topic.” I think we can surely say that finding a strong topic is just like going to the riverside to fish and catching a hold of a big fish. Boom!

Coming to the main point, let’s learn some hacks to find a topic that will make your video go around. Firstly, know your audience’s interest. What your target audience is searching for is all you need to know about before finalizing your topic. But hold on! Remember, you don’t have to go by your subjective preferences for a particular topic; instead, you must take into account the data analytics. How can you do that? 

Go to the YouTube search bar, type anything, and see what suggestions appear in the drop-down menu. It will help you considerably in gauging the interest. Enlist all the topics relevant to your audience. Search them one by one on key SEO tools like Google Trends, Ahrefs, etc. Jot down the search volume, competition, and other essential metrics in your sheet. And now you are good to go to the next step!

 Create a Well-Structured Outline

Well, this is the most important thing to note if you want to avoid diverting from the main discussion or if you want to make your video linear, understandable, predictable, and navigable. Now, what can you do to make the outline of your video script all-comprehensive, interrelated, and well-structured in its orientation? Here’s how:

• Start with a hypnotic hook statement. According to YouTube, the first 15 seconds of your video are the make-or-break point. It is here that your viewer decides whether to go on watching the video or click back to find a video that is much more interesting and valuable. So, keep your audience tethered to your channel through an engaging hook statement.
• Then comes the introduction- a juncture that builds a connection with all the main points of your video. It tells the viewers what is there for them and why they should stick to the end of the video. It’s a bit of a summary of your whole video script that covers every major point discussed in the video, but only subtly.

Point to Note: Pay extra attention to writing your hook and the introduction. Make them as engaging and relevant as possible, both contextually and textually. 

• The next step, and certainly the most lengthy step in the whole scriptwriting process is the body paragraphs. Now, how can we not make this part dragging and boring? The trick to success here is adding breaks or dividing the body into different points in a way that it doesn’t lose connection with the core point. Additionally, it would be best if you could give personalized examples.
• Last but not least, don’t leave the screen without giving a persuasive call to action. If your audience has walked this far, trust me, they liked your video. So, better not miss the opportunity to cash on this accessibility. If you tell them at this point what to do next, they will most definitely accord with you.

 Choose an Optimal Video-Length

Do you know what’s the secret recipe to hitting the ideal video length? In all truth, I would recommend you make your video as long as necessary and as short as possible. A research done by Wistia underscores that the sweet spot for any video is to remain between 6 to 12 minutes. Beyond that, the audience’s attention span and, ultimately, their interests start decaying. However, there do exist videos on YouTube that go beyond this sweet spot and still stand out. So, what makes them an exceptional case? It’s definitely their highly engaging way of presenting video, or maybe they have worked on YouTube enough to build a highly authoritative profile and a loyal fanbase. As for beginners, it’s best to remain within the safe zone of 6 to 12 minutes. 

Other Tips to Improve Your Script Engagement

• Be as conversational as possible. Add an element of giving personalized examples and stories for higher relatability.
• Smartly structure each paragraph. Open them with a topic sentence highlighting the subject of debate. Then, write supporting sentences covering facts, examples, or a story. In the end, close the paragraph with a concluding sentence. 
• Don’t be monotonous throughout your script. Spice things up with diversity and variability of both tone and style. Sparingly give a touch of humor if you can add so and introduce pattern interrupts. 

Final Thoughts

By now, you must have understood the importance of writing an engaging script writing for gaining success at YouTube. These steps will guide you on the right track if you know the skill of writing. However, if you are someone who just can’t inculcate within himself an art of good expression-something which require more than just skill-learning- it’s best time to consult UnityFilms– a YouTube management agency. Our pros inherently possess the artistic writing style and knows how to craft and fine tune a video script. 

Indeed, we specializes in that more than anyone else. So, feel free to contact us for availing once in a life time opportunity to YouTube success!