Do you find creating and managing YouTube content a complicated endeavor? Whenever you sit to write YouTube content, it always feels like you are staring at your screen with a mind that is as blank as the document page. Your fingers are literally itching to start writing something, but what?
That must be a difficult situation for you: on the one hand, you are viewing your YouTube channel dying a slow death, and on the other hand, you are unable to come up with any idea to save your channel from withering on the vine. If you think you need fresh, engaging YouTube content, but you are out of topic ideas and feeling a bit lost. Don’t worry because, at some point in a YouTube career, we have all felt that way.
In this blog, UnityFilms has decided to deliver you the best tools and management strategies to help you plan your YouTube content. Scroll down to explore the process with us:
Brainstorm Content Ideas
You cannot produce great YouTube content without a great idea. But how will you find that? Whether you are a beginner or a skilled practitioner, brainstorming is what you need to start producing content. Let me cite here the report of the study conducted by HubSpot: According to it, 54% of consumers want to see more video content from brands they support. That means, bouncing around ideas is the secret to the success of whatever Youtube brand you have. So, just explore possibilities!
In the pursuit of this, you can utilize scores of tools available in the market. First one being TubeBuddy. You can take this tool as your right-hand in strategizing your content: finding trending topics, understanding competitor content, and choosing the best keywords to increase visibility. Other than that, AnswerThePublic and Google Trends can also be of great use to you.
Map Out Ideas
Once you have your YouTube content ideas, it’s time to organize them. Here, the right YouTube content planning tools could assist you considerably in building a content calendar. Their utilization is important so that things remain under your control. Tools that can make the process manageable for you include:
| Tools | Working |
| Notion | You can use it to keep track of your progress, write scripts, and even save your research. |
| Google Calendar | Plan time for scripting, filming, and editing. It keeps you to your schedule when it comes to uploading. |
| Trello | Drag and drop options make it perfect for visual planners. You can use it to keep track of your progress, write scripts, and even save your research. |
Create Video Content Strategy
Now, after mapping out ideas, it’s time to build a video content creation strategy. To start with, find out what your audience is searching for and what are their interests. Check out your competitors, and analyze their comment section to figure out what excites your audience the most. After that, plan your hook and outline your script. Here are some useful suggestions to work on that:
- Let your hook be something that adds value.
- Present your point in a streamlined and structured manner. You can even use bullet point outlines to keep yourself aligned with the subject.
- Maintain consistency in your video content strategy. For that, create your own YouTube content calendar.
Use YouTube Analytics
Let me start with a quote that is often attributed to Peter Drucker: “You can’t improve what you don’t measure” In the same manner, without tracking your metrics and analyzing what’s yielding results and what isn’t, you can’t work on improving your YouTube content.
If you have a YouTube channel (or plan to develop one), use data insights to optimize your YouTube content strategically. It will guide you in refining your YouTube content strategy based on past performance metrics. Tools that could be of great use in this regard include:
| Tools | Working |
| YouTube Studio Analytics | It is a free tool. It offers data on watch time, audience demographics, and traffic source. |
| VidIQ | VidIQ is the leader in the industry. It provides deeper insights into competitor analysis. |
Create Videos in Advance
Having a reserve of videos prepared in advance can ensure your content delivery remains steady, even under unexpected circumstances. You can create content in batches by setting aside a day just to plan and produce content. Content Marketing Institute report (2023) stresses that 69% of creators consider it really challenging to make some time to produce a video. Amid that, if you have UnityFilms as your partner, you can let go of the burden of producing and managing YouTube content.
Final Thoughts
Trust me, creating your YouTube content plan should not be considered as difficult as climbing Mount Everest, as perceived by most people. If you have got the right tools in your hand, a bit of strategic foresight in your mind, and a great content strategy (which you can definitely get by collaborating with UnityFilms), just take a deep breath, relax, and witness your vision turning into a reality. Indeed, it would not be an overstatement to say that we are your ultimate secret weapon to success.
Are you interested in upgrading your YouTube content plan to the next level? Why wait? Just contact UnityFilms now for world-class YouTube content management services.
