YouTube video production is the art of creating, strategizing, and doing technical stuff from content research, and script-writing, to video production. Understanding the basics of video production is really important to make an influencing and unignorable presence on the screen. It helps attract, retain, and engage the viewers.
Today, in this blog, UnityFilms will talk about everything that you need to know to produce a high-quality video. From script-writing to video-editing, and publishing, we will cover all for you.
So, let’s start!
Planning the Content
Planning prior to starting the video production process is essential for preventing
unseen hindering factors from coming the way. It is the phase where you define your goals, and who your desired or target audience is. It also involves organizing the resources you have for their proper utilization.
To start, you need to find out what the purpose of your video is. Is it educating, entertaining, or promoting purpose? After that, it is important to understand the audience preferences, problems, and demographics.
Preparing the Content
In YouTube video production, every step has its own importance. But, of all the steps, writing an engaging script stands out. It would not be an overstatement to say that it is the backbone of all videos on YouTube; it decides the probability of success of any video. So, always write clear, concise, and engaging content.
A story should be written in a way that visualizes each scene in a way that clarity is maintained once the scene is filmed. It is affirmed by many sources that videos planned with clear, scripted, and storyboarded ideas are more likely to keep and engage viewers.
Get Necessary Equipment
It is really important to invest in the right kind of tools to give your videos a professional look and feel. It will ensure the high quality of your videos. Not only that, the quality equipment at your disposal will save time in post-production. Now, what is the requisite equipment? You must get for yourself a DSLR or even a mirrorless camera. If you already have a good camera on a smartphone, you can get away with the necessity of buying expensive requisite equipment like a DSLR.
What’s more, there is nothing worse than having terrible audio in your videos. Rarely does anyone like watching videos with poor audio quality. So, get a lapel microphone, shotgun sound effects, and a condenser microphone. Another thing that you must avoid is the shadowy videos. Whether softboxes, LED panels, or natural light, you must avoid shadows in your video.
You also need to keep your shots steady and professional, a tripod or gimbal is required. The source says consumers will see a brand in a more positive light if it utilizes high-quality video content.
Start the Video Production
Filming and capturing the elements of your script and storyboard is the production phase. Now, what can help you in the filming phase?
- Frame the shots for your videos correctly and in a balanced composition by using the rule of thirds.
- Test your lighting setup before you film to make sure the lighting is good, and eliminate background noise when you are recording audio.
- Furthermore, one must shoot multiple takes because editing will help the editors choose the best take and make the video look phenomenal.
- You must also have a good YouTube video production checklist that includes setting the camera to the best resolution, focus, and white balance.
- You must check lighting consistency over shots, organize props and costumes, and monitor performance for a natural delivery because this way you will be able to engage views better.
Merging of Filmed Clips
This is where raw footage becomes a compelling story. In this phase, the editors merge the clips filmed. Not only that, they refine visuals, audio, and adjust pacing. For editing purposes, they use software like Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve. Let me highlight what you can do in this phase:
- You can add graphics, animations, or lower thirds.
- You can add visuals and color grades.
- You can adjust the brightness, contrast, and saturation of your video.
- You can adjust your video to export it to the appropriate format.
- You can incorporate royalty-free music and sound effects.
Publishing and Optimization
This step is not just about pressing the button to publish a video, it is a process of optimizing your video to get the right kind of audience. Now, the point is how to optimize the video before publishing. The most important thing is to incorporate relevant, high-intent, and competitive keywords into the video’s title, tags, and description. This will increase the visibility of your content in the search results. Furthermore, you can use custom eye-catching thumbnails with clear text that will drive traffic to your video by being an effective clickbait.
Measuring Performance Through Analytics
Tracking your performance is essential to constantly refine your YouTube strategy for the better. Here are a few factors that could help you improve your performance through a data-driven approach:
- Check the view count to analyze how many people have watched the video.
- Analyze the watch time to see how much time people are spending on the video.
- Notice the click-through rate (CTR) to know which people are clicking on your thumbnail and title.
- Inspect the engagement rate which includes likes, comments, and shares to see how many people are engaging with the content.
Final Thoughts
If you don’t have time or the skills to do the comprehensive YouTube video production process on your own, you can delegate your task to a YouTube production company like UnityFilms. Hiring our experts is essential because they have access to advanced equipment and software. What’s more important is that we have an experienced team that understands the preferences of the audience, has a fast production timeline, and consistent branding.
If you are looking for the best YouTube video production service, look at our portfolio and reviews. You can even have a conversation with our team on the adjustment of budget and timeline.
